Jon Moon

Clarity and Impact

On my redo work

“Jon quickly grasped our business needs and gave our management pack clarity, impact and insight. Jon challenged our team's communication objectives, worked fast and was excellent value for money” Phil McNaull, Director of Finance & ISIT, Heriot-Watt University

“We get lots of customer feedback - every month, thousands of people answer dozens of questions. With so much data and in spite of our best efforts, we were struggling to summarise it clearly; we were conscious that outside the immediate research literate audience our tables, graphs and slides didn’t engage as best they could. Result: the business wasn’t making the best use of the information.

Jon redid our reports entirely. His new layouts were elegant, clear, inviting and had impact. Managers now engage with the information and use it: Operations see which problems to correct, Sales see which sectors to target, PR sees which messages to communicate, Management see which issues to manage. Jon dislikes the cliché: “information is power”, saying instead: “information isn’t power, clarity and impact is”. He’s proved that to us. Highly recommended.” John Irwin, Research Manager, Consumer Insights, TalkTalk Group


"Jon grasped our business needs, gave us invaluable insights and ideas, and designed tools and documents to help us monitor our business more clearly and concisely. And my team enjoyed working with him too! Highly recommended" Jason Shaw, Chief Financial Officer, MS&L