Jon Moon

Clarity and Impact

Clarity & Impact

Mon 28 Oct 2024 (9.30 - 16.30), London: £495 + VAT

* If you book before 9 Sept, email me for 10% off * 

** A Clarity & Impact book for each delegate  **

There's a lot on this webpage, so click on the hyperlinks for: 
Who should attend (anyone); pre-Course knowledge (none) 
Admin: where it is, when to arrive
How to book, pay, get an invoice


(Quotes are delegates' comments - click here to find out who said what)

Imagine doing documents that people praise and envy. That win business or impress Boards. That save time - yours, your readers', your audiences'. Imagine the impact on your career.

Imagine no more.

The Course goes far beyond a typical 'writing' Course - it's not just a day on words. You get (and the hyperlinks take you down the page for more) great detail on a huge range of topics. You also learn to rise above all that detail - to summarise and distil. A vital skill. Finally, often we must do more than just conveySo you discover how to persuade. Sell. Achieve outcomes

So start now. Create work that's better than you ever imagined. And see your career become so much more rewarding. 

Spoiler Alert: I don't pad the day with contrived break-outs. Instead, I teach. If you want contrived break-outs, don't attend.

"Far & away best training Course I've done" 



Many reports are more than just words, so the Course is too. Here's some topics it covers if delegates vote for them (and several take less than 10 minutes to do):

WiT* (my signature dish): it's clear layout and clear thinking. 
Tables: how to get bosses to congratulate you on yours.
Graphs: which ones work, which don't - and what to do instead.
Readability: write so people enjoy reading what you write.
R-A-G reports: why they're bad, and what to do instead.
Design/ layout: real principles, not lazy 'MS Office' colouring.
Agatha Christie(!): why many reports are like mystery novels
Being less concise: when you should be more wordy... 
So-called 'deck' reports: their myths and truths... exposed.

* WiT also visually lifts your points from the page, as can be seen from this, my WiT redo of a Cabinet paper. 

Also, three-minute cameos often surface. If delegates ask about infographics, icons, story-telling, visuals/ autoshapes, etc, I explain when to do such stuff - and when not to. Also: 

Talks: there's many types - conferences, lunch-and-learns, presenting reports to bosses - and if people want it, we spend 25 minutes on them all. Slides. How to start. Themes. How to write speeches in minutes, not hours. A great tip for nerves.

Dashboardssorted - here's how: take the tips on Design, Graphs, Tables; add some extra tips; then review the delegates' work (see further below) - and your dashboards sizzle.   


OK, some topics above don't sound much (tables?!) but see the testimonials. It's eye-opening and hugely enjoyable.  

"Made all previous Courses look terrible"



If you can rise above detail - if you can quickly get to the heart of what you wish to convey… bosses will love you. In just 25 minutes, discover a trick to do just that.

It is the most important bit of the day. 

"Wow... you've made me love documents" 



- See when to write not like an analyst, but like a journalist.
- Want to persuade? I reveal an oft-overlooked button to press.
- Find out the importance of open doors versus closed ones. 
- Learn about 'repeatability' (it's slightly Machiavellian...).
- Hear why many reports should be more like perfume ads(?!). 

"Absolutely fantastic! Not bored even for a minute" 
(Said by a delegate after an all-day online Course...)



Delegates bring along their work, and in the afternoon, we briefly look at some. In detail. Whether it’s a sales pitch, a one-off proposal to bosses, a monthly update, a manual or an internal review – whatever it is, we drill deep into it.

It makes the learning real and brings it to life.

"Utterly brilliant" | "Blown away!" | "Loved it!"


Who should attend; pre-Course knowledge

Attend if you do slides, reports and notes. If that sounds a broad church, it is - I’ve delivered in-house training to all functions in business: sales, IT, compliance, finance, marketing, strategy, HR, admin support, consumer insight, actuarial, project management, business development, property services, economic analysis, etc.

And to all types too - CEOs, managers, graduate trainees, university profs, MBA students, investment bankers, etc.

There is no required pre-Course knowledge.
Here's a long list of clients where I've done in-house Courses.

"One of the best days I've ever spent" (!)


Admin: where it is, when to arrive

It's in the first floor Business Centre of Holiday Inn Bloomsbury, Coram Street, London WC1N 1HT. Nearest tube is Russell Square, but it's also striking distance from tubes at Goodge Street, Euston Square, Euston and King's Cross. Nearest mainland stations are Euston, King's Cross and St Pancras. Click here for a Google map.

You can arrive from 8.30am (no need to register on the ground floor reception - just head to floor 1). 

For the small print (cancellation policy, etc) see further below.


How to book, pay, get an invoice

Click here and tell me your name, company, Course date and to whom to make the invoice, and I'll reserve you a place and send a confirmation email, an invoice and details on how to pay (BACS transfer, cheque, debit or credit card).

Want to book online and pay by PayPal?

You can book a place, pay and get an invoice by completing the fields below. Do read the words in the box "Please note", before clicking "Submit". Fields marked * must be completed. 






PLEASE NOTE! When you click the Submit button you will be directed to PayPal. If you are paying with your own PayPal account, you will be automatically redirected back to this website. However, if you are paying with a debit or credit card, you must click the button that says, "Click here to process the final step of your transaction" when prompted by PayPal. If you do not, you may not be registered correctly.

The small print

Payment terms; or to cancel or defer: click here for details.

If I cancel: if the event doesn't happen, you get a full refund. The refund will not exceed the amount paid by a delegate to reserve a place.

What I’ll do with your email address: periodically, I'll email you details of tips, downloads, new Courses etc. I won't pass on your details to anyone, and you can unsubscribe any time.

And if interested, here is my 'GDPR' Fair Processing Notice...